4 Key Elements of Organic SEO
We utilize these 4 primary elements to educate and motivate clients for growth. These initiatives are more for Organic Search Engine Optimization versus Local SEO. SEO for selling Products like baked bread or green buds out of a brick & mortar on main street is easier to understand (or more straightforward) than selling Creative or Utilitarian Services in multiple cities, states, or even nationwide. Furthermore, B2B SEO requires a different approach then B2C SEO. Whatever or whoever you are selling to—Customers, Clients, Agencies, Enterprise—there are numerous nuances in good SEO practices. As always, there are levels to the hustle!
Hope this helps get you started—To understand more about which SEO is best for your business type feel free to reach us at info@kingcole.co
ELEMENT 1 - GOOGLE MY BUSINESS
The importance of establishing and building a “Google My Business” profile and keeping it updated cannot be stressed enough. It’s crucial and it works!
Use the name/type of your service in the title of your business
Ensure accurate information that matches your website
Create a strong description that contains your relevant keywords
Login and monitor frequently and keep updated to match website info
ELEMENT 2 - GOOGLE REVIEWS (yes other review sites exist)
Managing Reviews and responding can be mind-numbing and exhausting, but it works!
Read Reviews daily if warranted or at least 24hr response
Encourage reviews in everything you do (online & offline)
Respond to both positive and negative reviews
Goal should be a minimum 4.7 average on Google
ELEMENT 3 - KEYWORD STRATEGY
All online copy and content efforts should revolve around your strategic keyword list.
Identify who your target customer/client is
Identify what they are looking for/what problem they want to solve
Match keywords to these search queries & problems they want to solve
Utilize a keyword tool to build your list such as: Google Keyword Planner, Semrush, Ahrefs
Analyze/refresh/update your keyword list monthly
ELEMENT 4 - WEBSITE OPTIMIZATION
Overall site structure, individual page design, & content drives site traffic and rankings. Optimize all your site pages and create a content strategy around your services and keywords.
Offer pages for each of your services
Optimize page content with keywords
Use tags and content keywords on every post
Build links both internal and external
Ensure page titles and headings are using keywords
Incorporate meta-tags into your pages
Mark up your images with alt text
Simplify your sitemap
Generate backlinks--ask friends, clients, bloggers, industry publications/websites, use your social media profiles, appear on a podcast